Edun was founded by Bono and Ali Hewson in 2005. Their aim is to create fair trade with africa while producing beautiful, ethical clothing.
‘Edun is based on a belief that style should have substance and while it has always sourced globally, as its business grows so does its production and work in Africa.’
‘Edun is inspired by Africa. Its founders, Ali Hewson and Bono, have a lifelong love for the continent. Edun wants to encourage other fashion brands to trade with Africa in order to help attract more volumes of trade to Sub-Saharan Africa.’
this is the kind of apporach I am hoping to have, celebrating vietnam instead.
For EDUN’s 2012AW collection, they used digital printing like the photo above. I think it’s really cool how they have an ethical/sustainable focus, but are aiming to make fashionable garments that will sell to a wide range of people
bruno basso and christopher brooke, london based designers. fall rtw 2012 fully digital printed.
digitally printed garments definitely have a different look to them. it’s interesting to see how they incorporate a lot of colour and use a lot of different prints to give them texture opposed to getting texture from the fabrics